GE Opens a Pricing War Over the Connected LED Light Bulb
News from Greentech Media:

Lighting makers keep their options open for smart home platforms.

Just over a year ago, the emergence of a sub-$ 10 light-emitting diode (LED) bulb was big news for the lighting industry. The same pricing trends are headed for smart bulbs too. 

Now, for just a few dollars more, consumers can buy a GE LED light bulb for their homes that can be controlled from a smartphone. General Electric’s latest LED bulb, Link, went on sale this week at Home Depot and will hit stores in the fall.

The Link is available in three different bulb designs, an A19 60-watt replacement in soft white, a soft-white indoor floodlight, and an indoor/outdoor bright white spotlight. The bulbs are priced at under $ 15, $ 20 and $ 25, respectively. A starter kit with the GE Link hub and two A19, 60-watt replacements will sell for less than $ 50, according to GE.

Instead of building its own smart home platform, GE has partnered with Wink for its Link bulbs. “We think Wink is onto something with the openness of their platform,” said Megan Lavelle, a spokesperson for GE Lighting. “Because of its openness, this will be the most helpful for consumers navigating the connected home space.”

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Related News:

GE takes on Philips’ Hue with a lower-priced connected light bulb
News from The Verge:

GE has been stepping into the smart home market, and its newest entry is a connected LED light bulb called Link. Link bulbs are basic, single-color lights primarily meant to allow homeowners to control lighting straight through a smartphone app. But more importantly, Link bulbs are also some of the least expensive connected options out there. The bulbs will sell through Home Depot and are available from just below $ 15 to just below $ 25, depending on the type. Because of its lower pricing, GE is calling Link the “first commercially viable connected bulb.”

Controlled through Quirky’s Wink app

Though the market is still very young, Philips has emerged as the key name so far in connected lighting thanks to its Hue line. The famous color-changing Hue bulbs are on the pricier end, however, and even Philips’ all-white bulbs will sell for closer to $ 40 a piece. Link’s pricing, then, certainly puts GE at a good point to enter the market.

Link lights will all be controllable through Wink, an app made by Quirky. Quirky’s been starting to partner with GE on building smart home products — such as 

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Quoizel Lighting FMCB8603C – Forme Cubes Bath Fixture

Quoizel Lighting FMCB8603CForme Cubes Bath Fixturebath fix 3lg plsh chrm 22with "wCollection: Forme CubesCategory: BathDesign Style: ContemporaryHeight: 6.00Length: N/AWidth: 22.00Diameter: N/AWeight: 11.00 LBSVoltage: 120vACNumber of Bulbs: 3Type of Bulb: FROSTED G9 HALOGENMax Wattage: 75Bulbs Included: YesSafety Rating: CUL
List Price: 420.0