How One Company’s Light Bulb Moment Improved Skateboard Safety
News from Entrepreneur:

Entrepreneur: Greg Rudolph, founder of Board Blazers, which sells colored adhesive lights for skateboards, longboards and scooters.

“Aha” moment: The light bulb went on in 2011 when Rudolph saw a fellow Arizona State University student riding around campus with Christmas lights duct-taped to the bottom of his skateboard. Rudolph, then a sophomore in the business program, wasn’t a skateboarder himself, but he recognized a smart idea when he saw one. He knew that skateboarders appreciate the ability to customize their gear, not to mention the safety benefits of being more visible at night. 

“The majority of skateboarding accidents occur while riding on the street, not at skate parks,” Rudolph explains.

Getting rolling: Buoyed by $ 1,000 in personal savings, Rudolph tinkered with the idea in his parents’ garage. He scouted Chinese manufacturers online, sent them a lighting product he’d purchased along with dozens of changes he wanted and asked if they could produce his vision. Four months, several hundred dollars and countless emails and photos later, he had a working prototype. “I was very lucky that the first set of lights I ordered was exactly what I had in mind,” he says. 

Pimp my ride: Battery-operated and waterproof, Board Blazers attach with adhesive pads, illuminating th…………… continues on Entrepreneur

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Related News:

Bright idea could save lives in developing countries
News from USC News:

How many researchers does it take to change a light bulb? And how many lives could they save by changing it?

The answer to both questions is larger than you might expect. 

In the developing world, light bulbs might as well be insect magnets. The light they emit — particularly the blue wavelengths of LED lights — is attractive to a range of insects, drawing them out from the night and straight to people’s homes.

Many insect species are attracted to light, which means that the type of bulb you use can actually increase the risk of catching vector-borne diseases. 

Six million people worldwide, mostly in Latin America, are infected with Chagas disease, which is transmitted by a bug that is attracted to lights. Sand flies, also attracted to light, infect people with a protozoan parasite responsible for 20,000 deaths annually. And mosquitos, which carry malaria, are documented to be attracted to light.

On the same wavelength?

A new study led by a USC environmental science professor and published in Philosophical Transactions of the Royal Society B has found that what mat…………… continues on USC News

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