LED startup Switch Lighting hopes to light the way in valley
News from San Jose Mercury News:

Silicon Valley is known for computer chips, software companies and social networks — but not light bulbs.

Switch Lighting, a San Jose startup, hopes to change that. Later this fall, the venture capital-backed company plans to release a new line of bulbs aimed at replacing the ones consumers typically use in lamps and other fixtures.

Switch’s bulbs are among a new generation powered by light-emitting diodes, or LEDs, a technology that many experts bet will finally displace the incandescent bulb that Thomas Edison invented more than a century ago, in part because they’re much more energy-efficient. Switch hopes to carve out a place in this emerging market by offering bulbs that look better than competitors’, produce better light, are more durable — and potentially cheaper, too.

“We’re going to change the world,” said Brad Knight, Switch’s interim CEO who will be replaced Monday as CEO by lighting industry veteran Thomas “Tracy” Bilbrough. “We’re…………… continues on San Jose Mercury News
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